Why Content Marketing?
- Content Marketing brings in 3X as many leads as traditional marketing efforts and costs 62% Less
- Small and Mid-sized Businesses using Content Marketing get 126% More Leads than those that don't.
- 61% of online purchases are a direct result of a customer reading a Blog
- Companies that publish 16+ Blog Posts per month get 3.5X more traffic than those that post 4 or less.
2018, Christine Perricone, HubSpot, The Ultimate Guide to Content Marketing, https://blog.hubspot.com/marketing/content-creation