Why Content Marketing?

• Content Marketing brings in 3X as many leads as traditional marketing efforts and costs 62% Less
• Small and Mid-sized Businesses using Content Marketing get 126% More Leads than those that don't.
• 61% of online purchases are a direct result of a customer reading a Blog
• Companies that publish 16+ Blog Posts per month get 3.5X more traffic than those that post 4 or less.

2018, Christine Perricone, HubSpot, The Ultimate Guide to Content Marketing, https://blog.hubspot.com/marketing/content-creation