The #1 Necessity for Entrepreneurial Success

The answer may surprise you.  There are hundreds of thousands of entrepreneurs in the world making excellent money helping solopreneurs uncover this crucial piece!  It may appear simple, but can truly be the most gut-wrenching, emotional, stressful, and terrifying thing you might go thru in your professional career.  

Growing up a Failure
It all starts when we are children.  As early as 3 years old, we pick out our backpacks for our first Pre-K year of school with the image of our favorite things.  That may be Spiderman, Barbie, Frozen, or whatever is popular at the time.  Once we start school, we quickly realize everyone has an opinion of us.  We discover what we "should" where and like.  As we grow older this evolves into clothing styles and brands.  We begin to try and emulate what the popular kids are doing.  Opinions shift from things purchased to more personal things like our skin and the way we talk.  Our house and our family become judged.  More and more we alter what we like into what others like because it is easier to fit in than be judged.  Often, not until we graduate do we discover the things we care about or how unimportant all of those "things" were.  Sometimes, even then, we still struggle.  

​Adulthood Mistakes
As adults, we spend a lot of time trying to look our best.  Appearance, logos, themes, colors, and words all wrapped into an image of what we want to show to the world.  The more we get engulfed in the success of others and trying to mirror their efforts, the bigger and more exhausting it becomes.  We start to identify true friendships as those that know the "real" us.  But, what is "real" anymore at that point?

Failing Forward
Beginning the journey of entrepreneurship, most of us start researching others' successes.  We may sign up for this "secret sauce" to success that will make us overnight millionaires.  Or, we may just try to copy what other successful people are doing.  We make similar products.  We do our hair like them.  We take on their mission.  This is the point of which you have already failed in your business, but it's not too late!

Have I peaked your interest?

Why does authenticity matter?

​Success is a result of trust. -- A bi-product of many close relationships. -- The first people to support you and lift you up in your journey are those closest to you right?  So, how do you make thousands, maybe millions, of close friends??  Authenticity.

Don't scoff.  This is legit. Why is authenticity important? From early on, someone has been telling you to "be yourself."  THAT is the secret sauce.  Now, before you roll your eyes and move on, hear me out on the facts:

​You can drop big money on advertisements that will get your name out there so millions "see" you.  You will likely even see this reflected in the amount of Facebook followers you have or website users who visit.  The old-school way of thinking is that interrupting as many people as possible with a clever advertisement will be the best way to build a following.  Well, let me tell you something, a million "followers" who don't buy anything or pay attention to your business, are not helping you much.  And, there goes your money down the toilet.  Think about it, how many things do you "follow" online but never look at?

Let's take that a step further.  How many of you have a DVR?  Do you watch/listen to the commercials? How many of you pay a monthly fee on services like Spotify and Pandora so you don't have to hear advertisements in between your favorite music?  Do you have a pop-up blocker on your internet browser?  Mic drop.  Point made.  But seriously, do you have any questions?

Authenticity is everything in relationships.  You can't build trust through a mask.  

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