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Business Spotlight:   Dr. Matthew Hodgden, PT, DPT        BodiKey Physical Therapy

12/19/2018

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Hi my name is Dr. Matthew Hodgden. I am a physical therapist. I help people get their life back. I do this by digging deeper into people’s stories to find out what they can no longer physically do but wish to do. We then find out why they are no longer able to do these things; it is usually due to: pain, loss of motion, or just fearful of trying. We then develop a plan to correct the impairments that are holding the person back from trying these activities and then meet these goals in order to fully restore an individual’s value of life. For example, I just finished up with a client that woke up 5 to 6 times at night due to pain; we were able to address her issues and, in only 4 visits, she is now sleeping soundly -- waking up refreshed and ready for the day.  


 I grew up in a split family my entire life; my mom, whom I primarily lived with, was in Holloway, MN (near the SD border) and my dad lived in Nimrod, MN (closer to Brainerd). Although I had 4 siblings, I essentially was raised as an only child by my mother and step-father which provided opportunities for me to learn how to push myself to always learn something new. The healthcare field has always been my direction of path as I was the youngest first responder in the state of MN at the age of 14 years old. After that, I became an EMT and went on to attend Paramedic school.  My father owned his construction company, so at a young age I also saw the benefits of being my own boss and, therefore, owning my own business has always been a dream for me.

I was originally planning to be a heart surgeon due to the family history of heart attacks before the age of 55 in my family. I was fully qualified and very confident that I would have been successful with this path but heart surgeons have an 89% divorce rate and I had been in a committed relationship (that eventually lead to my wonderful wife and now amazing two children), so I chose a healthcare career that allowed me to also balance well with my family life.  The Physical Therapy profession allows me to get to know my patients, really make them healthy, and have a great quality of life.


​The Passion

I love that I get 45 to 60 minutes with my patients.  This allows me to understand and get to know them on a personal level. It is too often that you go to a healthcare facility and get 5 to 10 min to explain everything going on.  Things are always missed. The 45 to 60 minutes that you get with a physical therapist allows for memory and recognition of issues that the customer may not even be fully aware of.
 
The Struggles
Hard work -- this is the definition of who I am. I have previously worked numerous jobs at a time in order to reach my goals. While in road construction my maximum hours of work was 122 hours, there are only 168 hours in a week so I have always worked hard and I am determined to meet my goals.
 
What is the greatest lesson you have learned as a business owner thus far?
Patience -- I have very little as I want to meet my goals and the customer's goals as quickly as possible. Customers, however; want to make valued and educated decisions on where they spend their money. I just want to get the person better, but the customer may not feel the value or the unknown is worth the attempt to get better.
 
If you could go back and give your “starting your business” self a piece of advice, what would it be?
All the trial and errors of marketing and what works and doesn’t work in my particular business would have, of course, been extremely helpful. I am still learning. I will always continue to learn how to reach the customer, explain what is physical therapy, and how the value of physical therapy is worth it.
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What 3 words describe you?
 Hard-working, Determined, Efficient      
 
Who is your idol & why?
Not a single person, more of a concept of a successful and knowledgeable individual. I have never idolized anyone, as nobody is perfect and we all have our flaws; however, the concept to be seen as successful by family and peers and to always have a passion to learn something new is what gets me moving every day.
 
To what do you contribute your success?
My family, I have always pushed myself to be better and to learn something new, but it is full-heartedly my family that has been by my side pushing back when I go through hard times. My mom, stepfather, in-laws, and most importantly, my wife, are the reason I am who I am.
 
What is the first thing you do each day?
Just like anyone else, 5 AM comes way too soon.  When waking up, I wake up with a shower. The joy of the morning, though, is waking up my 5-month-old (more like picking up, as he wakes himself) and moving my 3-year-old into the living room as she snuggles into daddy because, just like her mommy, 5:45 AM is way too early.
 
What is your top goal over the next year?
Average 6 new clients per month – total of 72 new clients in the year 2019. To do this, sub-goals of developing a strong marketing brand, reassessing my website, giving high quality care to get customer referrals, and walking away from my full time salaried-security job are essential.

See more at: http://www.bodikey.com/
https://www.facebook.com/BodiKeyPhysicalTherapy/
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